At the end of the demo, Apple compared the Pro Display (total cost $6k) against a $35k Sony reference monitor and it was almost as good in some ways and better in others – so bear in mind that this is a fairly unexceptional price in the market Apple is going for.Īvailability-wise, a little bad news: the Pro Display XDR isn’t out yet, and won’t be out until the autumn. It’s intended for a professional audience: a post-production company or a visual effects studio. Unless you’ve already got a compatible VESA mount, or you’re happy to prop the monitor against your Mac Pro, you’ll also need to shell out for either the height-adjustable Pro Stand (very nice, but $999) or a VESA Mount Adapter ($199).īut here’s a counterpoint: this is an expensive monitor by consumer standards, but it really isn’t a consumer monitor. Do not expect it to match the exchange rate or you’ll be disappointed.)Īnd just buying the monitor isn’t the end of the story – because (We’ve only got US pricing so far, but expect UK prices to be similar or slightly lower numbers, in pounds. Apple Pro Display XDR (nano-texture glass surface): $5,999.Apple Pro Display XDR (standard model): $4,999.But the Mac Pro line is an exception it's a device made with a specific type of professional in mind, one who's in an industry in which a $6,000 reference monitor is thousands of dollars cheaper - and in some cases, tens of thousands of dollars cheaper - than the competition. Admittedly, Apple isn't known for creating a lot of niche products. This isn't a measure of Apple overcharging for something - it's a measure of Apple selling a niche product with a niche customer and their niche budget in mind, and then failing to stick the landing during the announcement. In other words, instead of presenting the screen's stand as an add-on, Apple should have presented it with the full-package price and an optional $1,000 discount for the professional video editors and developers watching who already owned a compatible stand. So what should have said was this is a $6,000 monitor, but if you want to buy it without the stand it's $1,000 off - $5,000.' He continued: 'You and me, and most people watching WWDC, and most normal people just think of a monitor and a stand together.

Pro display xdr stand price